We Started with Bikes. Then We Made Coffee.

Well, not exactly. But the story connects more than you'd think.

  • It Started with Goodbye Cycle

    Goodbye Cycle was built on a simple idea: great bikes deserve a second life, and the people who ride them deserve to know the story behind what they're buying. We buy, inspect, tune, and sell pre-loved bicycles — and somewhere along the way, coffee kept showing up.

    At every bike drop-off, there was a coffee cup. At every tune-up session, there was a pot brewing. At every community ride, someone brought a thermos. Coffee and cycling aren't just adjacent cultures — they're the same culture.

  • So We Built Goodbye Coffee

    Goodbye Coffee takes the same philosophy that drives Goodbye Cycle — support the independent, tell the story, keep it honest — and applies it to coffee.

    Every month, we partner with a different small independent roaster from somewhere in the country. We don't work with the big guys. We find the roasters who are doing it because they love it — the ones with 15-pound Probats in converted garages, the ones who source their beans directly from farmers, the ones who'd rather roast 50 bags perfectly than 5,000 bags adequately.

    We tell their story. We ship their coffee. And you get to discover someone new every month.

Our Values

  • Tell the Story

    Coffee is not just a commodity. Every bag has a reason, a ritual, and a story behind it. We built Goodbye Coffee to connect that story to the people who ride, work, build, crash, recover, and keep going.

  • Keep It Honest

    No gimmicks. No fake scarcity. No overbuilt coffee language. We tell people what they are getting, why we chose it, and why it belongs under the Goodbye Coffee name.

  • Close the Loop

    We're part of the Goodbye family, which means sustainability is not a marketing angle — it is how we operate. From recyclable packaging to circular economy practices at Goodbye Cycle, we try to leave things better than we found them.
Mugsy mascot holding a vintage microphone, full body

Meet Mugsy

Mugsy is a coffee cup. A recycled one. He's been with the Goodbye family since the beginning — first showing up in Goodbye Cycle's storytelling videos, then becoming the face (literally) of Goodbye Coffee.

He doesn't say much. But he's here at every coffee tasting, every bike drop-off, and every story recording session. He's the quiet one in the room who somehow makes everything feel a little more human.

Goodbye Cycle

Pre-loved bikes. Professionally tuned. Every bike has a story.

Goodbye Coffee

One roasting partner. Real coffee. Every cup has a story.

What They Share

Both brands share the Coffee Mug Stories platform — a place where our community records and shares their stories. Whether it's a ride, a morning ritual, or a memory tied to a cup of coffee, the stories live in one place and belong to everyone.